A symbiotic group covering hospitality, biotechnology and content production. Each business draws from the other; all grounded in core areas of passion and disruptive ideas harnessing creativity, powerful content, branding, strategy and design. 

FarNorth_logo (1).png

Led by the desire to use business to create positive impacts, environmental awareness and a triple bottom line mentality


to the Future

Current Initiatives:


Supporting Education in Nepal

Arnakot Deurali | Secondary School



Screen Shot 2019-07-25 at 5.14.00 pm.png
Screen Shot 2020-03-22 at 9.58.27 am.png
Screen Shot 2020-02-20 at 3.57.01 pm.png
Screen Shot 2020-02-20 at 3.53.21 pm.png
FarNorth_logo (1).png
Screen Shot 2020-03-22 at 12.07.15 pm.pn
KIN Logo with border_Black.png



 Malcolm Wood 

Malcolm Wood is a well-known adventurer, Arcteryx ambassador & athlete and entrepreneur who is accustomed to organising logistics for some of the most intrepid expeditions. Over the last ten years, Malcolm’s experience as an explorer and athlete has led him to create and invest in a number of renowned businesses in media, film, aerospace and extreme sports industries. These companies have then gone on to sponsor other extreme athletes all over the world in some of the toughest sporting events in the world.

He has been recognised for his work in sustainability and business through various publications and awards including the top “40 Hong Kong under 40’s” by Prestige, “Top Financier” by Money Asia, “Hong Kong Living Influencer Award” from Hong Kong Living, and the “Green Warrior Award” from Green is the New Black. Recently, Malcolm has been selected as an ambassador for the United Nations as the first paraglider, speedflyer, and film maker to join UN Environment’s campaign ‘Mountain Heroes’. The team consists of a group of other famous athletes, helping to  draw attention to emerging environmental issues in the mountains including climate change, waste, and biodiversity loss.


A passionate environmental film maker and social entrepreneur, Malcolm is involved in multiple marketing and production initiatives through environmental film and media. This includes the world-renowned production “A Plastic Ocean”, one of the most awarded environmental documentaries in 2017, and was described by Sir David Attenborough as “the most important film of our time”.  Teaming up with several different individuals, Malcolm’s goal is to work on a set of environmental films that will be released over the next few years to highlight the global issues we are facing as well as the solutions. view linkedin

"Mountaineering and flying have much in common, both require accuracy and a desire to keep learning. In the mountains, you can never have too much experience and are forced to push physical and mental limits."

  • Instagram
  • Facebook
  • White LinkedIn Icon

- Malcolm Wood

Through this work, Malcolm was selected as the first paraglider, speedflyer and filmmaker to join UN Environment’s campaign ‘Mountain Heroes’. The team consists of a group of other famous athletes such as Canadian ice-climber Will Gadd, Austrian cyclist Michael Strasser, Kenyan Olympic skier Sabrina Simader and adventurer Ben Fogle, helping to draw attention to emerging environmental issues in mountains including climate change, waste and biodiversity loss.

Teaming up with several different individuals including the renowned film Director Craig Leeson, Malcolm’s goal is to release a set of environmental films over the next few years to highlight the many global environmental issues we are facing. Not only do they highlight key environmental issues, but the solutions that are available as well, playing an important role for individual and government environmental policy making.


As a half British and half Chinese national, Malcolm is one of the few Chinese athletes with an understanding of both cultures. This makes Malcolm particularly unique for brands that are trying to approach both East and West audiences. He is a Brand Ambassador for Vacheron Constantin, Mercedes Benz and Arc’teryx, brands that selected Malcolm to represent them as a leading Asian Entrepreneur & Adventurer. 

On a more daily basis, Malcolm runs a hospitality group based in Hong Kong. Considered by many as a respectable influence in the F&B industry, his passion for design and food led him to co-found the multi-award winning Maximal Concepts, a hospitality group that manages and owns over twenty individual brands and has restaurants in numerous international locations. Putting this experience to use, he has sat on the panel of Judges for the Restaurant and Design Awards in the UK, one of the most respected in the industry, as well as the advisory board of global F&B brands, including the world-famous Dean & Deluca from New York. 

Mott 32, the group’s flagship restaurant brand, is now the first recognized luxury Chinese restaurant from the China market to have been franchised from East to West, and is also the first restaurant to win the World Interior of the Year award in collaboration with Joyce Wang Studio. John Anthony, the group’s other well recognised Chinese restaurant brand was designed with the aim of being the first sustainably integrated Chinese restaurant in the world– a fact that is reflected in every element of the restaurant, from its interior and design to its food and kitchen practices.

As an avid outdoor enthusiast, Malcolm can often be found pursuing a range of outdoor mountain sports that he enjoys, including Speed Riding, Paragliding, Mountaineering and Para-Alpinism.

 Personal Sponsors & Partners: 

Screen Shot 2019-07-25 at 5.10.18 pm.png
mercury avator logo black.png
zag logo.png
Screenshot 2022-03-11 at 2.36.54 pm.png
korteldesign logo.jpeg

 Matt Reid 

Matt Reid is an entrepreneur and co-founder of Steelhead Group, Maximal Concepts and Disruption Labs, with long time business partner, Malcolm Wood. Steelhead Group is a symbiotic group of companies across four primary verticals; hospitality, environmentalism, wellness and content production. Each business draws from the other; all grounded in core areas of passion and disruptive ideas harnessing creativity, innovation, powerful content, branding, strategy and design. Everything is led by the desire to use business to create positive impacts and a triple bottom line mentality. 

Matt has been living in China and Hong Kong since 2004 . Although based in Asia his companies have a global focus, particularly through Disruption Labs with its proprietary nanotechnology lab in Austin, Texas, and the ongoing roll out of the international restaurant brand; Mott 32.

Matt co-founded Maximal Concepts and over the past decade has been at the forefront of pushing the boundaries of the Asia restaurant scene, particularly with the creation of Mott 32, the Group’s flagship restaurant. Mott 32 is redefining luxury Chinese cuisine and expanding rapidly with locations in Vancouver, Singapore, Las Vegas and Seoul and numerous more on the way. Designed in collaboration with Joyce Wang, Mott 32 has previously won World Interior of the Year Award (INSIDE Award).

Matt is a passionate environmental entrepreneur who enjoys inspiring change through content creation and filmmaking via his media production house, Far North Productions.  Matt sits of the charity board and is part of the team that produced the much acclaimed ‘A Plastic Ocean’, with Oscar winning producer Adam Leipzig and director Craig Leeson. A Plastic Ocean was one of the most awarded environmental documentaries in 2018, with Sir David Attenborough calling it “the most important film of our time”.   Matt is currently producing his next film; The Last Glaciers, which focuses on climate change and global warming awareness, with music by Above & Beyond, and will be launched in early 2021.

Matt Reid_Image2.jpg

Through these projects, Matt’s awareness of environmental issues and his desire to find solutions led to Plastic Conscious. Structured similar to a B Corp, it was formed to help drive awareness and change in plastic usage via sourcing, supply chain and finance solutions working with major multinationals and innovative brands. Recently, Plastic Conscious partnered with sustainable paper products company, where it is offering its services to an exciting disruptors in the CPG space.


Matt is an Alumni of Bristol University, Undergraduate (MSc Political Science) and Kingston University (Masters Marketing). Matt also holds a Diploma in Spoken Mandarin from the Beijing Language and Culture University. Matt is highly committed to wellness, nutrition, travel, fitness and life balance. 

Contact Us

Thanks for submitting!