Disruptive Brands & Honest Partnerships,
Driven by a Passion for Life & Sustainability
Each business draws from the other.
Harnessing creativity, innovation, powerful content, branding, strategy and design.
Led by the desire to use business to create positive impact, environmental awareness and a triple bottom line mentality.
Committed to the future
through sustainable, socially conscious initiatives and investments.
Brands
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MALCOLM WOOD - CO FOUNDER
A global entrepreneur, Arcteryx & Vacheron Constantin ambassador and adventurer, Malcolm Wood has founded many different businesses including the multi-award-winning Maximal Concepts. Acclaimed for its flagship, Mott 32 is considered by many as the best global luxury Chinese restaurant brand.
Malcolm's experience as a leading global entrepreneur, mentor, explorer and athlete has led him to create and invest in numerous renowned businesses across many different sectors including Hospitality, Aerospace, Technology, Food & Beverage, Media & Film and Extreme sports. Malcolm provides high-level mentorships to a select few per year using his unique appraoch to mindset.
Recognised extensively for his work in sustainability & business through various awards including “Asia’s Most Influential” by Tatler, “Top 40 Hong Kong under 40’s” by Prestige, “Top Financier” by Money Asia, “Hong Kong Living Influencer Award” from Hong Kong Living, and the “Green Warrior Award” from Green is the New Black. Recently he was appointment as an ambassador for the United Nations ‘Mountain Heroes’ team to draw attention to emerging environmental issues.
Also a driver for change in the food and hospitality sector, Malcolm has co-founded Maximal Concepts, Kin Food Halls, Plastic Conscious, and other well-known businesses. He has personally opened over 50 different concepts in his 20-year career. The flagship, Mott 32, is one of the most awarded Chinese restaurant brands in the world, with locations including Hong Kong, Vegas, Vancouver, Toronto, Dubai, Singapore, Seoul, Cebu and Bangkok.
Malcolm has been involved in multiple international productions including, A Plastic Ocean, one of the most awarded environmental documentaries, and described by Sir David Attenborough as “the most important film of our time”. His latest film, IMAX Presents: The Last Glaciers, tackles humanity's greatest challenge. Supported by renowned scientific institutions, NASA, MIT, INAIGEM, ICIMOD, Arctic Basecamp, GLACIOCLIM, Oxford University, and Climate Outreach, The Last Glaciers is the most comprehensive film ever produced about the relationships between climate change and glaciers.
He has actively been involved in various foundations, including Plastic Oceans Foundation, Hong Kong Shark Foundation, Karma Flights, and Skeena Wild. He founded Meru Projects, a foundation and green fund to support other NGOs and research around technologies to create a better and greener environment, with a focus on environmental education.
Malcolm provides mentorships as a business and life coach, focusing on the key aspects required for success at a high level, including personal well-being and mental health. He has guided many individuals ffrom the start-up phase of the business to larger deal making decisions and leadership strategies. He works with high-net worth individuals to CEOs in need of turning around their lives and businesses.
"Mountaineering and flying have much in common, both require accuracy and a desire to keep learning. In the mountains, you can never have too much experience and are forced to push physical and mental limits."
- Malcolm Wood
MATT REID - CO FOUNDER
A serial start up entrepreneur, creative disruptor and restauranteur, Matt Reid has founded numerous successful businesses all held under Steelhead Group. These include Maximal Concepts, KIN Foodhalls, Far North Productions, Plastic Conscious and Disruption Labs.
Based in Hong Kong, with an international focus, Matt has been at the forefront of pushing the boundaries of the Asia restaurant scene with Maximal Concepts. Particularly with the creation of Mott 32,the Group’s flagship restaurant brand. Mott 32 is redefining luxury Chinese cuisine and expanding rapidly with locations in Hong Kong, Vegas, Vancouver, Toronto, Dubai, Singapore, Seoul, Cebu and Bangkok. Designed in collaboration with Joyce Wang, Mott 32 has won multiple awards including “World Interior of the Year Award”, INSIDE Awards, “Best Hospitality Experience & Design”, for The Aubrey HK in the Ahead Awards (2019) and The Aubrey London (2022).
KIN Foodhalls mission is to create technologies to change the way we eat. While the centralised kitchen enables the production of up to 1000 items per hour. Food costs and inventory are monitored in realtime to minimise waste, and delivering is via compostable packaging and increasingly circular packaging.
Through the cost savings created by this technology, KIN is able to invest in highly regenerative ingredients including organic, ethical, plant-based and locally sourced products – significantly reducing their environmental impact. By 2025, KIN Foodhall plans to be largely circular in packaging.
When Matt isn’t cooking up new concepts, he can be found at Far North, the media production company with the creative team behind the multi-award winning documentary, A Plastic Ocean, described by David Attenborough as “the most important film of our time”. His latest film, The Last Glaciers, tackles humanities greatest challenge; climate change. Supported by renowned scientific institutions, NASA, MIT, INAIGEM, ICIMOD, Arctic Basecamp, GLACIOCLIM, Oxford University, and Climate Outreach, The Last Glaciers is the most comprehensive film ever produced about the relationships between climate change and glaciers.
Through these projects, Matt’s awareness of environmental issues and his desire to find solutions led to Plastic Conscious. Structured similar to a B-Corp, it was formed to help drive awareness and change in plastic usage via sourcing, supply chain and finance solutions working with major multinationals and innovative brands. Plastic Conscious is a partner in Reel Paper and Holdon – two rapidly growing CPG brands championing green alternatives in the paper and plastic sectors.
Matt believes re-purposing the power of business to be the principal driver of change. Harnessing creativity and popular culture, through inspiring and informative content and amplifying through hyper inter-connectivity is a key philosophy.
